Neworld, Great relationships build great brands

As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to

Not too long ago, while sipping on a flat white. Gazing out a café window and people watching, a poster caught my eye. Why? Well it's been a while since a poster has cut through the noise of

Walking around Dublin, depending on how observant you are, you may have noticed some strange, little lost stickers. If you haven't keep an eye on the lookout for street signs, lamp posts and power

As Irish TV watchers may have noticed, TV3 has recently rebranded as Virgin Media TV. The channels formally known as TV3, 3e and be3 have been renamed as Virgin Media One, Virgin Media Two and

Using video to promote brands is becoming increasingly important in marketing. With good quality, inexpensive cameras, it’s getting easier to shoot, edit and upload video content. It’s easier for

Here's something we should see more of, a Facebook safety video aimed at kids. The video uses Little Red Riding Hood to explain that confirming people you aren't sure about will give them access to

It's surprising the amount of brands not using video content to reach out to customers. It's getting easier and easier to produce video, free to host it and easy to distribute through existing online

Last year Youtube asked its users to submit clips of their life on July 24th, 2010. Over 80,000 clips were submitted from 192 countries. Of the 4,500 hours of footage submitted 1125 clips have since

This is a sixty second video produced by Time Magazine. It contains some very impressive statistics on the amount of activity that takes place on the worlds leading social network every minute of

Last year Dutch airline KLM conducted a very interesting social media driven rewards program. Instead of just allocating points or gifts to frequent flyers they identified passengers who had checked

If this advert were a Christmas song it would be Fairytale of New York, distinctly unseasonal yet all the better for it. Nice new work from Pot Noodle called 'A Pot Noeldle Christmas'

How is this for an interesting use of your data on Facebook? To announce their arrival on Facebook France's Bouygues Telecom released an application that would create an actual book of your most

Pat Kinsley is no stranger to the Irish media, recent stints included appearances on RTE television, Newstalk and Today FM. In this video posted to the Ireland Inc. blog, he discusses brands,

Yesterday afternoon Neworld MD Pat Kinsley dropped into RTE to appear as a guest on their new afternoon slot The Daily Show. It's hosted by Claire Byrne and Daithai O'Se and promises a mix of current