Neworld, Copywriting

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Sleeping Flags

Not too long ago, while sipping on a flat white. Gazing out a café window and people watching, a poster caught my eye. Why? Well it's been a while since a poster has cut through the noise of
Grammar Vigilante

Whilst graphic designers aren't the best spellers in the world, they're known for being sticklers for detail. One of our greatest flaws is never being able to switch off. When out and about there
Client Question: What is tone of voice?

What is tone of voice? Behind the veil of branding mystique, tone of voice is exactly what it says on the tin. It’s an understanding that it’s not what you say, rather the way in which you say
Why B2B brands need to get emotional

No matter the industry or sector, business to business brands seem to have a deep-rooted aversion to emotion. The idea of it simply repulses them. It's like some kind of highly contagious virus
Building a Brand Name: Learn from the Leaders

One of the earliest decisions you make when establishing your brand is an obvious one: the name! It’s such a basic ingredient of your business that it’s easy to overlook the full potential of an
What’s the Story?

Storytelling has been part of our lives for over 64,000 years. From the thrill of the hunt, captured in the Lascaux cave paintings, to King Harold’s bloody demise stitched into the Bayeux