News/Blog Category: Youtube

Dinner violation for Rafa Nadel – Integrated branding

posted on 1st Feb 2019

Anyone sitting on their couch down-under watching the Australian Open tennis final on channel 9 last Sunday would have been very surprised to see in the middle of a break between games that Rafa Nadal seemed to order takeout! Strewth, what’s that fella doing? It was, in fact, a very clever “integrated” television... Gimme More »

Lost

posted on 26th Oct 2018

Walking around Dublin, depending on how observant you are, you may have noticed some strange, little lost stickers. If you haven't keep an eye on the lookout for street signs, lamp posts and power boxes. These little unique stickers are bound to brighten up your day. Here's Albatros - the man behind it all to tell us about the project. Keep... Gimme More »

Connect engage and build relationship

posted on 23rd May 2018

We live in a fast moving, action packed world. Bombarded on a daily basis with messages, "likes", "emojis" and hashtags. This creates a challenge for brands to engage and create a human connection amongst all this noise and for the brand to try to create an emotional connection with their audience. A company that recently caught my eye is... Gimme More »

Facebook Video Vs Youtube: Which is Best?

posted on 17th Aug 2011

Using video to promote brands is becoming increasingly important in marketing. With good quality, inexpensive cameras, it’s getting easier to shoot, edit and upload video content. It’s easier for fans too, which makes them more inclined than ever to upload something to your website, blog or Facebook page spontaneously, or as part of a... Gimme More »

Irish Social Media Statistics (May 2011)

posted on 23rd May 2011

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant an update. Overview Let's start with some attention grabbing headlines; Twitter has almost doubled its Irish accounts Facebook is adding 900 new... Gimme More »

The Key To Social Media Success

posted on 10th May 2011

If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner (download the full report). The report is the result of research conducted amongst 3300 marketers (1% from Ireland), and it's the third such report... Gimme More »

Using Youtube Yet? Your Customers Are

posted on 15th Feb 2011

It's surprising the amount of brands not using video content to reach out to customers. It's getting easier and easier to produce video, free to host it and easy to distribute through existing online and social channels. Those that are using it successfully, do so to try to engage customers in new ways, viewers want information or entertainment... Gimme More »

Youtube Life in a Day

posted on 6th Jan 2011

Last year Youtube asked its users to submit clips of their life on July 24th, 2010. Over 80,000 clips were submitted from 192 countries. Of the 4,500 hours of footage submitted 1125 clips have since been edited into a documentary by Kevin Macdonald (Director of The Last King Of Scotland, Touching The Void) and produced by Ridley Scott. Some of... Gimme More »

Introducing Youtube Trends

posted on 22nd Dec 2010

Youtube has spent much of 2010 ramping up its service offering to both viewers (to keep them  on the site for longer) and to brands (for the cash). One recent addition to the Youtube stable has been Youtube Trends - a service that lists what is hot right now on the video network. In the words of Youtube; "The idea for YouTube Trends started with... Gimme More »

Social Media List of Lists 2010

posted on 21st Dec 2010

It's that time of the year when end of year lists begin to populate websites, blogs, newspapers, magazines, radio, tv shows. Here's a list of all those end of year social media lists that a look back to the highs, lows and most discussed topics and brands of 2010. Facebook Memeology 2010 Facebook's Memeology study looked at the most used... Gimme More »