Neworld Associates, great relationships build great brands

We use icons in an attempt to universally represent meaning. On websites and in real life, icons are often used in place of or in addition to text. But what happens when the item on which an icon is based is no longer recognisable to a younger cohort of website users? Does the antiquity of the original object make the icon less relevant? Or has... Gimme More »

Whilst graphic designers aren't the best spellers in the world, they're known for being sticklers for detail. One of our greatest flaws is never being able to switch off. When out and about there could be any number of design crimes that make our hearts sink, our brows furrow and our eyes twinge! Thankfully, there's a hero among us - The Grammar... Gimme More »

The New York Times recently ran a story about a 1950s French font that, as they describe it, has ‘taken over’ New York. The typeface has proliferated on storefronts in parts of the city, especially on Asian food shops and restaurants signage. It’s a script font called Choc and was designed by Roger Excoffon. ... Gimme More »

What differentiates design from art is the functional aspect - design is about problem solving - communicating a message, an idea or an action. This is no more so than in signage and particularly transport signage. Road signs need to warn and guide drivers, helping to regulate the flow of traffic for vehicles of different types, and for... Gimme More »

Inspiration from India Myself and two colleagues are just back from a short trip to India (as you do), and it was certainly a full-on overwhelming cultural experience, a world away from a hop over to a UK or European destination for a couple of days. In fact it was a complete visceral onslaught of sounds, aromas and experiences. From a visual... Gimme More »

The inimitable culinary powerhouse, Dylan McGrath, has opened a spanking new bar in the centre of Dublin that promises to transport you into bustling, downtown Tokyo. Bonsai Bar is located below Dylan’s first Japanese dining experience Taste at Rustic. To create a truly immersive Japanese cocktail... Gimme More »

The Marker Hotel, a member of the prestigious Leading Hotels of the World Group, approached us with the challenge of taking its new brand mark and design system and finding highly creative ways to roll it out across all brand touch-points. Our challenge was to maintain the core values of the master brand while also carving out a distinct... Gimme More »