News/Blog Category: Online Marketing

Digital and Social Media Trends for 2021

posted on 21st Apr 2021

As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to distinguish which changes to online behaviour are short term and which are long lasting trends that will be sticking around post vaccine. Digital and... Gimme More »

Social Media Blog 8: Online Privacy

posted on 13th Apr 2021

Apple’s iOS 14 update is going to disrupt the social media advertising model we know and love. Discussing privacy with your team or clients can be tricky, there’s a lot going on and many ways to interpret and understand. This week we’re going to discuss online data privacy and give you the insight and vocabulary needed to explore the topic... Gimme More »

Social media Blog 6: Checking in on Brand Loyalty

posted on 11th Mar 2021

Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions us, unfortunately, in stage 5 “Declining Brand Loyalty”. This might not be the ideal spot to find ourselves in, however, understanding what... Gimme More »

Social Media Blog 2: The Cost of Social Media Marketing

posted on 3rd Feb 2021

In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost effective ways to reach your audience and strengthen your brand. So, how much does social media marketing cost? To understand the cost of marketing on... Gimme More »

Social Media Marketing Statistics for 2020

posted on 26th Jan 2021

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple fines and sittings in front of the US Congress, delivered the keynote speech for Facebook’s 2019 conference with an emphasis on building a more... Gimme More »

Digital and Social Media Marketing Insights for 2019

posted on 22nd Jan 2021

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from gossip to current events. Here’s a look back at some 2018 digital and social media marketing insights which will help inform your social media and... Gimme More »

Bring out the comical side of your Brand

posted on 22nd Feb 2019

Have you considered using comics or comic-like visual content in your brand storytelling efforts? If not, then let’s talk about it today- once in a while your brand should show that it's not afraid to get creative. Why ‘Comics’? Comics are an entirely different beast from written words. Comics are heavily geared toward visual storytelling... Gimme More »

Keeping your WordPress website secure

posted on 19th Feb 2019

WordPress website security
The team at Neworld Associates have been building websites for our clients since 1995. In those days websites were extremely basic, consisting mainly of tags for headers, paragraphs, and links. By the mid 90s HTML had advanced to support features such as background colours, font sizes and table-based web page structures allowing content to be... Gimme More »

Why websites fail

posted on 14th Jan 2019

Why websites fail
As web developers, Neworld often get asked to review underperforming websites to identify issues and failings. Sometimes these are formal audits that involve detailed research and analysis of the sites and sometimes they are more informal reviews, but the same basic flaws turn up time and time again. Here are just five of those most frequent... Gimme More »

Millennials v Generation Z

posted on 10th Oct 2018

They call us Generation Y, The Boomerang Generation, The Peter Pan Generation or more commonly, Millennials. We’re the young adults born between 1981-1996 who have a reputation of being “lazy, entitled, selfish and shallow” (Time Magazine, 2013). For the past decade, Millennials have been the most studied generation in history. But there is... Gimme More »