Neworld Associates, great relationships build great brands

What is tone of voice? Behind the veil of branding mystique, tone of voice is exactly what it says on the tin. It’s an understanding that it’s not what you say, rather the way in which you say it that matters the most. Tone of voice is the difference between brilliant and boring, comprehensible and enjoyable, smart sarcasm and tasteless... Gimme More »

Firstly let’s break this down into layman’s terms - what is a category cue, I hear you ask? Category cues are the expected design elements and information or colours that allow a product to sit in a category and visually be “one of the gang.” Your customers are subconsciously aware of category cues in any given category. For example, in... Gimme More »