News/Blog Author: Caitriona Butler

The writing is on the (Waterford) wall

posted on 11th Apr 2019

After I read Rashima's post last week featuring beautiful street art on the walls throughout India, I was reminded of a festival in my home town of Waterford that similarly promotes and celebrates street art. Originating in 2015, the Waterford Walls street art festival is now an annual event that hosts world-class national and international... Gimme More »

5 Questions to ask a prospective web agency

posted on 5th Mar 2019

The process of selecting an agency to work on your website can be challenging. There are many web agencies out there, how do you choose a good one? More importantly, how do you guarantee that the agency you select is the best fit for your company? Here are five questions to ask a web agency when evaluating prospective agencies to work on your... Gimme More »

Icon see clearly now

posted on 29th Jan 2019

We use icons in an attempt to universally represent meaning. On websites and in real life, icons are often used in place of or in addition to text. But what happens when the item on which an icon is based is no longer recognisable to a younger cohort of website users? Does the antiquity of the original object make the icon less relevant? Or has... Gimme More »

New WordPress on the Block

posted on 12th Dec 2018

On the internet, Wordpress is everywhere. Approximately 75 million websites are powered by Wordpress which means it runs over 30% of the entire world-wide-web. It can be found everywhere from e-commerce websites to the websites of gourmet restaurants, small business websites to the websites of international corporations. Naturally, this website... Gimme More »

The unbearable nostalgia of books

posted on 7th Nov 2018

They say that nostalgia triggers the reward pathways in the brain and causes the release of feel-good chemicals like dopamine which is why it delivers that indulgently warm glow. There are a few books from my childhood that never fail to hit me with that rush of nostalgia. Three of my favourites were; 'Miserable Aunt Bertha' illustrated by John... Gimme More »

3 Key Rules of Web Design

posted on 8th Oct 2018

1. Focus on content Content is the most vital part of your website. Your content will win the attention of your customers, letting the other elements of your website (design, imagery, videos, etc.) provide a supporting role. Content is what will engage your audience and persuade them to take action. You will not achieve an effective and... Gimme More »

Ireland’s mobile internet habit

posted on 7th Sep 2018

Q: What do Ireland and Poland have in common? A: Aside from both having a large Catholic population and a history of being invaded by their immediate neighbours, it also turns out they are the only two EU countries to browse the web more on mobile than on desktop. [date: 2018, source: Stat Counter] The move towards a predominantly... Gimme More »

Four unexpected consequences of GDPR

posted on 8th Aug 2018

So, how are you enjoying the new post-GDPR era? Are you feeling a warm sense of safety & security as you voyage through the internet? Does your data feel snugly tucked up, protected from the evil spam monsters? I'm optimistic that even if this is not currently the case, the mechanisms are now in place to move towards safeguarding our privacy.... Gimme More »

3 weird things you never knew about your website’s visitors

posted on 6th Jul 2018

Imagine you have just launched your brand new website - and congratulations, it's gorgeous! You're sitting at your desk, clicking around and it's all shiny and scrolly and fast and lovely, just like you wanted. What you may not realise is that you, sitting at a broadband-enabled desktop computer may not be typical of every visitor to your website.... Gimme More »

The Seven Deadly Sins of Web Design

posted on 6th Jun 2018

Even at the best web agency, designing a website can be a challenge and every business needs a website designed with usability in mind. People can have a range of different opinions on what constitutes good or bad design but don't get caught committing one of these seven deadly sins... 1. Dark UX Patterns Deliberately tricking users into... Gimme More »