Neworld, Great relationships build great brands

What is tone of voice? Behind the veil of branding mystique, tone of voice is exactly what it says on the tin. It’s an understanding that it’s not what you say, rather the way in which you say

Firstly let’s break this down into layman’s terms - what is a category cue, I hear you ask? Category cues are the expected design elements and information or colours that allow a product to sit