Neworld, Great relationships build great brands

When Hailo came on the scene in Dublin it was an instant success. Founded in London in 2011, the taxi ordering app was simple and brilliantly clever. Order your taxi on the app with the push of a

Record temperatures, packed beaches and smiley happy people - Ireland in June 2018 has been (to borrow from The Merrymen) feeling hot, hot, hot. However, if sunburns, water shortages and sweaty

Whether you’re starting from scratch or trying to reinvent yourself, the name you give your business is critical. It’s often the very first impression you make on potential customers, competitors

Marketing guru Pat Kinsley delivers a masterclass in naming a company. COMING UP WITH a trade name is one of the most enjoyable parts of brand creation. It’s also the most painful. But before