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Ireland’s Digital and Social Media Statistics 2018 » From Generative AI technology that seems to defy all sorts of piercing scrutiny to produce impressively coherent creative work, immersive

As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to

In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from

After I read Rashima's post last week featuring beautiful street art on the walls throughout India, I was reminded of a festival in my home town of Waterford that similarly promotes and celebrates

Instagram has more than 1 billion active users, it boasts higher engagement rates than any other social media platform. With the right strategy you can make Instagram work for your brand. Using