Neworld, Great relationships build great brands

Facebook Places was the big social media story of last week when it was launched in the USA. Although there is no official launch date of the service in Europe as of yet, it has big implications for

Yesterday, or very late Wednesday night depending on how you see it, Facebook announced the roll out of its new Facebook Places service. I thought it might be worth waiting for the dust to settle and

I spend a good portion of my week looking at different aspects to Facebook. Coming up with new ideas on how Facebook (and other social media channels) can be better utilised for marketing. While I'm

I often get asked 'how often should I post on a blog or a Facebook page?' There is no definitive answer because it depends on the business. If I 'like' a news organisation on Facebook I'd expect a

After almost 9 months of speculation Facebook finally allowed developers to see the new look, reduced size custom tabs. Since late last year Facebook have been warning developers the size of custom

Last year I conducted a qualitative research project amongst a dozen Irish and UK users of Facebook. The aim was to understand why they were fans of brands and what their opinions on social network

Just why is content so important in social media marketing? To identify this we need to understand the role of traditional communications, that of TV, print and radio, against social media. The

In some quarters there's a failure to understand what social media is 'about' and how it can be utilised for brands. Here’s some practical information about how social media for brands doesn’t

Yesterday I wrote how Facebook achieved the enviable position of the worlds largest social media platform. Today I’m going to take a look into my crystal ball to try and predict how the future of

Last week Facebook announced it had reached a milestone – 500 million worldwide subscribers. At the same time, and with much less fanfare Bebo’s new owners, Criterian Capital Partners, who bought

Bands and music artists practically wrote the rules on how to use social media for marketing and there’s a lot we can learn from how they operated. Yesterday I wrote how Myspace was a critical

For many the idea of social network marketing is a fairly new concept, but for some it’s been around a lifetime. If you consider the arrival of Myspace in 2003 as a key point in the evolution of