Neworld, Great relationships build great brands

When Hailo came on the scene in Dublin it was an instant success. Founded in London in 2011, the taxi ordering app was simple and brilliantly clever. Order your taxi on the app with the push of a

It’s happening more and more, big brands taking stands on socially pertinent issues. Sometimes with great success, sometimes not so much. Who could forget Pepsi’s suggestion that a soft drink was

We recently began a house renovation project and I was amazed at the number of times we were asked if we were doing a “Grand Design”? The channel four home design series has become so entrenched

It’s yet another summer of sport and as we reach the start of July it means it will soon be time for another Tour de France. I know for most it’s of little interest but I’ve been a fan of

Whether you’re starting from scratch or trying to reinvent yourself, the name you give your business is critical. It’s often the very first impression you make on potential customers, competitors

One of the earliest decisions you make when establishing your brand is an obvious one: the name! It’s such a basic ingredient of your business that it’s easy to overlook the full potential of an