Neworld, Great relationships build great brands

What is tone of voice? Behind the veil of branding mystique, tone of voice is exactly what it says on the tin. It’s an understanding that it’s not what you say, rather the way in which you say

No matter the industry or sector, business to business brands seem to have a deep-rooted aversion to emotion. The idea of it simply repulses them. It's like some kind of highly contagious virus

Back in 2010 I wrote a blog post on Ireland Inc about Eataly, the largest artisanal Italian food and wine marketplace in the world. On discovering its existence, I pondered on the opportunity this

Digital and Social Media Trends for 2023 » So it goes without saying that we live in an age where technology proliferates and prevails. It shapes the way we work and live. And sad as it may be,

You'd be hard pushed to find a global brand that doesn't have a view on sustainability. So much so that some would suggest overuse has eroded its true meaning. And there's others that would argue

They’re just for twenty-somethings. They’re making us lazy. They’re destroying language as we know it. They’re crass. They’re definitely not work safe. Emojis get a tough time but it’s