AIM Awards Important for Future of Marketing In Ireland

posted on 18th May 2017

Congratulations to all the winners of the 2017 All Ireland Marketing Awards! It's great having 900 of the best marketers in Ireland all in one room. Keep an eye out for our very own Pat Kinsley to hear his view on why these awards are extremely important for the immediate future of marketing in Ireland. Gimme More »

The Hunt Is On!

posted on 18th May 2017

We’re just putting the finishing touches to Hunter’s Yard, a chic country retreat right in the heart of the gorgeous Mount Juliet Estate. We got the chance to channel our inner country gentleman to create a brand that’s brimming with personality. Hunter’s Yard has always been the beating heart of Mount Juliet - a place where blacksmiths, gardeners, musicians and storytellers once lived.... Gimme More »

A Celebration of Irish Hospitality

posted on 5th May 2017

Capturing Adare Manor's rich history and reimagining it in a modern creative context takes time and careful consideration...a bit like the magnificent Manor House itself. Restoration is still going on apace on the Estate and we’re delighted to have completed the latest stage of the design journey - rebranding the Carriage House. Paying homage to the hustle and bustle of the many guests and... Gimme More »

Bowled Over With Aldi’s Breakthrough Concept

posted on 27th Apr 2017

Eating healthy doesn’t always go hand in hand with convenience. It’s way too easy to grab a chicken fillet roll, or scoff a bag of crisps to stave off those hunger pangs. Inspired by healthier eating and convenience, Aldi came to us with the idea to create a range of individual portioned super-healthy salads, fillings and dressings that you can mix and match yourself. More importantly,... Gimme More »

All Things Waterford

posted on 20th Apr 2017

For the past 30 years, WLR-FM has been the radio station for all things Waterford. But as the times have changed, the ways people stay connected have also changed. Developments in digital technology means that a very local community has become a global community with people tuning in from Waterford City to Wellington, New South Wales and Washington, D.C. WLR-FM made the decision to take a step... Gimme More »

The Joke’s On Us

posted on 31st Mar 2017

Thought you might have got away with it this year, did you? Well think again. April Fools falls on a Saturday, but we’d hate you to miss being pranked so here’s a few classics that those mischievous brands have tried to get us with over the years. No Calorie Guinness Glan Zero calorie Guinness. They couldn’t fool us so they pranked the US market instead. Reebok Swět Reebok... Gimme More »

A new competitor to Slack

posted on 10th Mar 2017

Interesting to see that Google are retooling Hangouts to be a competitor to Slack. For companies that are already G Suite users there's a big incentive to look at "Hangouts Chat" as an alternative to Slack. If you are already paying for G Suite why pay an extra subscription to Slack? With the added benefit of integration with Google Docs as well as search, the Google offering is quite... Gimme More »

If you’re coming up with a brand name, don’t brainstorm on a Friday

posted on 2nd Mar 2017

Marketing guru Pat Kinsley delivers a masterclass in naming a company. COMING UP WITH a trade name is one of the most enjoyable parts of brand creation. It’s also the most painful. But before you start brainstorming ideas for names, you have to understand what type of positioning you want to have in the marketplace. A lot of people confuse branding with visual design, but that’s just one... Gimme More »

Adare Manor Farewell Video

posted on 25th Jan 2017

Neworld produced a video for Adare Manor as they embark on an extensive refurbishment and development project as part of their commitment to providing their guests with unrivalled facilities and services. As they say a temporary goodbye they leave a house full of memories... and look forward to a glorious future.   .. Gimme More »

Franciscan Well Launches Canned Craft Beer Range

posted on 21st Sep 2016

Leading Irish Craft Beer brewer Franciscan Well launched its canned beer range (designed by Neworld Associates!) yesterday at Camden Exchange. Now craft beer lovers will be able to enjoy Franciscan Well Rebel Red, Friar Weisse and Chieftain IPA in 330ml cans for the first time since the company was founded 18 years ago. The cans are currently available in retailers and off-licences across... Gimme More »