Brands Tackle Hurricane Harvey

posted on 5th Sep 2017

Back in 1970 the NY Times published an article titled “The Social Responsibility of Business Is to Increase Its Profits” in which economist Milton Friedman outlined her belief that businesses operating with a focus on CSR “reveal a suicidal impulse”. But what we see today couldn't be any further from this. From industry critics like... Gimme More »

Breakfast of Champions

posted on 28th Aug 2017

­­They say breakfast is the most important meal of the day. But how much does that influence what you feed your kids in the morning? Although parents may have good intentions, giving kids something healthy often takes a back seat. In fact 64% of Irish parents say they feed their kids what they know they’ll eat rather than the healthy option... Gimme More »

Slane Castle Distillery

posted on 23rd Aug 2017

Online bookings are now live today on Slane Castle Distillery Experience! It’s been a real pleasure to work with Brown Forman on this incredible project. Here’s a little flavour of what we did to bring the brand experience to life. Gimme More »

Clontarf Castle – No Longer Dublin’s Best-Kept Secret

posted on 11th Aug 2017

Last year we embarked on a journey with Clontarf Castle to rebuild its brand positioning and create a new identity that truly captures the hotel’s unique story. Since then, the hotel has seen some remarkable accomplishments – moving up in TripAdvisor rankings from number 28 to third in Dublin as well as winning Ireland’s Best Hotel Event... Gimme More »

Glenisk #SweetBaby Search

posted on 3rd Aug 2017

Every baby is the apple of their parents’ eye – so what better way to raise awareness for the launch of Glenisk’s baby yogurt range than to go on a quest to find some adorable babies! With #SweetBaby the search was on for the face of Glenisk’s new Absolutely No Added Sugar Organic Baby Yogurt and entries came pouring in. Glenisk had the... Gimme More »

Judging A Beer By Its Cover

posted on 31st Jul 2017

It’s no news that the craft beer market has well and truly exploded. In fact, craft beer production and consumption in Ireland has increased sixfold since 2012 (Bord Bia, 2016). And with new brands and styles popping up alongside complex names and designs, choosing a couple of beers has become quite an overwhelming experience! So what sways the... Gimme More »

Drover Foods

posted on 28th Jul 2017

Drover Foods, Wexford superhero, leading the way in food-to-go innovation to an international market! Check out our latest repositioning strategy taking them from supplier to innovator and brand partner... Gimme More »

You Say Potato…

posted on 4th Jul 2017

Yay! It’s the 4th of July. And because we’re just a little bit obsessed with brands we thought it might be fun to do some digging to see what our pals across the water like to stick into their shopping trolley around this time of year. Well, we had to do a double take! Some of our best-loved brands are walking and talking a little bit... Gimme More »

A Salute to Helvetica

posted on 22nd Jun 2017

What makes Helvetica so iconic? Is it the sophisticated yet simplistic style? Is it the huge number of global brands that have adapted it into their brandmarks? Or is it because Helvetica is the only typeface with its own critically acclaimed documentary? One thing’s for sure, Helvetica is the most recognisable typeface in the world - from... Gimme More »

Blooming Into Great Relationships

posted on 31st May 2017

Got any plans for your June bank holiday? We hear Bloom In The Park is going to be even bigger and better this year! Over the past 11 years, Bloom has grown into a unique celebration of the best Ireland has to offer. And where else would you get the chance to rub shoulders with so many of Ireland’s brilliant foodies, chefs, horticulturists... Gimme More »