Ushering a global landmark into the digital age
Known globally as “The Pink Palace”, The Hamilton Princess remains as glamorous and iconic today as when it opened its doors in 1885. Following a $100 million renovation in 2016, the pastel landmark has re-established itself as an ultra-luxurious destination resort, ushering in Bermuda’s next golden age of jet-set travel.
Our challenge lay in creating a digital presence that did justice to the impressive physical restoration. The site needed a push into the modern era – it was slow, dated and difficult to navigate. A disjointed user journey meant reservations were being lost to third party sites. The contemporary leisure guest is digital savvy and demands clarity – our site had to exceed their expectations whilst still considering the needs of the more traditional luxury traveller.
We aligned structure and content to create a fully responsive, mobile-friendly site optimised for both SEO and organic search. Luxuriously refined, yet warm and welcoming, it captures the very essence of The Hamilton Princess.
From photography style to tone of voice and dynamic lifestyle content, every element was developed to speak directly to key audience segments. The site takes visitors on a journey that spans the entire customer lifecycle, right from intrigue and planning to pre-visit anticipation. We implemented a simple, uncomplicated navigation with a clear call to action to drive on-site reservations. We continue to work closely with The Hamilton Princess team to maintain the site, implementing regular updates to deliver a highly engaging user experience.