Super Tasty Snacks

With a proud history of manufacturing snacks in Ireland for almost 25 years Robert Roberts introduced two new snack brands to the Irish market under the Snackleton banner.

Snacks with a difference

Neworld helped to identify opportunities and to develop the new snack products.

Tuckatoos is a fun new brand with a difference. Each pack of Tuckatoos contains two different shapes and two different flavours, all in one bag. Tuckatoos launched with two tasty taste combos; Sausage & Rasher – grilled sausage and bacon flavour snacks, and Tuckatoos second recipe, Tuckatoos Southern Fried Chicken and Fries.

The new Mammoths brand is based on the insight that consumers want crunchier, big bite pieces that offer a more satisfying bite. Mammoths – bigger than big, crunchy pickled onion corn snacks. Mammoths Pickled Onion corn snacks pack a punch on flavour and bite with a superior taste and crunch.


Skills used on this project

NPD / Brand Strategy / Identity / Product Design / Illustration