OUR CHALLENGE

This jellytastic brand has risen from humble beginnings to the Number Two Jelly bean brand in the World! And we’ve been with them every step of the way, building a brand packed with personality that’s loved all across the globe.

WHAT WE DID

With large international brands holding a significant portion of the confectionary market the brand needed to be very busy and visually noisy. With a core market of 16-35 year olds we worked with the company in evolving their brand and rationalising their lines.