Eight Degrees is one of Ireland’s most successful craft beer brands, innovating at every brew. They wanted to push the brand further to celebrate its 8th year in brewing. Our response was the exciting and colourful ‘Rack ‘Em Up Series’.
Creative cues were taken from the game of pool – the iconic graphic shapes, strong primary colours and retro style of pool halls. This stripped back design system with large retro numbers provided huge standout on shelf in an ultra crowded market.