Neworld Associates, great relationships build great brands

Last August, a mysterious symbol began to appear in a variety of locations throughout the world. These included London, New York, Turin and Tokyo amongst others. The unique implementation of this symbol made it all the more intriguing - applied in an almost otherworldly, celestial fashion akin to crop circles. It was also unsupported by any text... Gimme More »

I’ve always been intrigued with creative thinking- how to best tap into that creative part of my brain and make creativity a reliable habit. I recently purchased the book Hegarty on Creativity by one of the world’s top advertising creatives Sir John Hegarty. The book makes some interesting and amusing points on how best to tap into your... Gimme More »

With the launch of Conor McGregors “Proper No. Twelve Whiskey” there’s a growing trend with celebrities to create their own range of spirit drinks. It definitly launched to mixed reviews and some would say a cynical exercise to cash in on his current fame. Lots of celebrities have tried this to lesser or greater success; Danny Devito’s... Gimme More »

They call us Generation Y, The Boomerang Generation, The Peter Pan Generation or more commonly, Millennials. We’re the young adults born between 1981-1996 who have a reputation of being “lazy, entitled, selfish and shallow” (Time Magazine, 2013). For the past decade, Millennials have been the most studied generation in history. But there is... Gimme More »

1. Focus on content Content is the most vital part of your website. Your content will win the attention of your customers, letting the other elements of your website (design, imagery, videos, etc.) provide a supporting role. Content is what will engage your audience and persuade them to take action. You will not achieve an effective and... Gimme More »

3 noteworthy trends in Pet Food that are influencing brands and the packaging they produce We all love our pets and I will certainly admit to the ridiculous adoration I hold for my very happy albeit over-fed cat. And it seems I’m not the only one who holds man's best friend and their feline counterparts in high esteem - Ireland appears to truly... Gimme More »

Photo cred: Rainbow Kids Boutique Facebook As a mother, I’m constantly on the lookout for the best quality of products and brands that I can provide my children - whether it be the food they eat or the clothes they wear. Recently, I’ve come across an online boutique that provides fun and ethical fashion for 0-10... Gimme More »

I never really paid much attention to Christmas ads growing up. Looking back, I guess Coca-Cola had established a style back in ‘god knows when’ and that was “the Christmas look" everyone followed. That is until that Christmas when everything changed. John Lewis, and the geniuses behind their powerful campaigns, brought back the magic! The... Gimme More »

They say “seeing is believing,” but can you really trust what you see? I've come across many surprises with visuals while surfing the internet or even working, that have made me like 😕😳😲😡😱. Classic optical illusions, baffling viral photos and mind-boggling designs that have my head spinning... Gimme More »

I am currently reading what's considered the 'creative bible for those looking to succeed in life, business and creativity' - Damn Good Advice by George Lois. And a section I came across was his examples of the best type of slogans and why. “When you’re creating a slogan that powerfully nails a product’s unique selling proposition, try... Gimme More »