News/Blog Category: Social Media
Why Facebook Won
posted on 29th Jul 2010
Last week Facebook announced it had reached a milestone – 500 million worldwide subscribers. At the same time, and with much less fanfare Bebo’s new owners, Criterian Capital Partners, who bought the company after it was offloaded by AOL, announced the social network would return to producing original video content that it had become known for...
How Bands Wrote the Social Media Marketing Rulebook
posted on 28th Jul 2010
Bands and music artists practically wrote the rules on how to use social media for marketing and there’s a lot we can learn from how they operated. Yesterday I wrote how Myspace was a critical point in the evolution of marketing on social networks and this post also explains why. Myspace wasn’t the first social network that facilitated the...
7 Years of Social Network Marketing
posted on 27th Jul 2010
For many the idea of social network marketing is a fairly new concept, but for some it’s been around a lifetime. If you consider the arrival of Myspace in 2003 as a key point in the evolution of social network marketing, it would put it at a mere seven years of age. Still very young, or so you would think. You have to ask how long is seven...