Neworld, Great relationships build great brands

What is the world coming to? Ireland’s first permanent alcohol-free bar, The Virgin Mary, is due to open from mid-February. Unheard of until now, what would my grandad, Mathew Ryan, think of it?

It’s happening more and more, big brands taking stands on socially pertinent issues. Sometimes with great success, sometimes not so much. Who could forget Pepsi’s suggestion that a soft drink was

Faith in humanity restored! Benefit Cosmetics Ireland has recently chosen Irish model Kate Grant, who has Down Syndrome, as the fresh face for its campaign to promote the brand’s new ‘Roller

The nature of my work has me take stock of all the happenings in the branding world - what brands are thriving and what brands are going for a facelift! Also, to identify whether a trend is a fad or

The world's first flat wine bottle has been brought to our attention, as it was named one of the finalists at the 30th Awards for Packaging Innovation. The packaging team and I visited the London

As web developers, Neworld often get asked to review underperforming websites to identify issues and failings. Sometimes these are formal audits that involve detailed research and analysis of the

Whilst graphic designers aren't the best spellers in the world, they're known for being sticklers for detail. One of our greatest flaws is never being able to switch off. When out and about there

I’m calling it “The January Effect” What is it about the start of a new year that makes us want to transform and start fresh. It's almost as if we want to kick off all traces of the last year

Coming from a design background, I have always been curious about the vintage shaped fridge with the peculiar name that seemed to be a must have for anyone that fancied themselves a lover of

Arriving back at Dublin airport after your travels is never easy, especially when you have left the winter sunshine behind only to be replaced with the ever-present dull grey skies of Dublin. But

Has a takeaway coffee moved from being a daily treat into an expensive habit? On 1st January 2019, Irish VAT increased from 9% to 13.5% on hospitality services. This increase effects restaurants,

Putting your customer first truly makes a difference On a recent trip to the US, I was exposed to 2 very different experiences from the same American airline. For whatever reason, the ticket

It’s first day back to work for 2019! Yet another Christmas has bitten the dust but it’s ok folks, just another 360 days until the madness of the next one. Even with all the advance notice, there

Christmas time - soooomething, sooomething and wine! Tomorrow (the 20th) is the deadline for sending cards to your Irish pals (you are far too late for your friends out foreign. Forget them. They

Employee engagement is pivotal to building successful brands. But are brand owners barking up the wrong tree when it comes to executing engagement strategies? In the US alone, over a $100 billion

Christmas is a funny thing Down Under. No one quite knows how best to celebrate it. The traditionalists try to mimic their European forefathers and put their turkeys in the oven, heating up the

The term “intern” can be intimidating; I mean the definition literally suggests a lack of experience and knowledge. But in all honesty, it’s an opportunity to prove yourself, to show what kind

The diaries are jam-packed with parties and catch-ups, the shopping centre car parks are tailed back for miles, the tin of Quality Street you promised yourself you wouldn’t open for another week is

I love Christmas don't get me wrong, but as a designer the thought of Christmas mid-July sends shivers. It’s pretty much greeted with ‘bah humbug'. Another Christmas… how to create something

Sustainability is the big word around town. It’s a broad term, one that can't quite be pinned down by a single definition. The beauty of this is that it means everyone can integrate principles of