News/Blog Category: Brand Strategy

A rebrand that didn’t beat the clock

posted on 11th Jan 2019

Toys "R" Us was an international toy company founded in April 1948 and went into bankruptcy in 2018. Before its demise, the design studio Lippincott was brought on board to refresh the identity in the hope of bringing it back to life and help it compete against the growing competition. The project encompassed a new look that aimed to unify Toys... Gimme More »

It takes a village (the right team) to build a brand

posted on 19th Sep 2018

Your business has many facets and a variety of talent within its walls. The main players might include CEO, sales/marketing, finance, technology, product development and administration - all working together to make your business a success. Your branding partners also have a team of specialists all working together to create new and captivating... Gimme More »

5 characteristics of successful businesses

posted on 20th Aug 2018

There are many characteristics that separate a successful business from a business that doesn't quite make it. On average 50% of new businesses fail within the first five years, so it's important to know these characteristics and implement them to set your business up for success. Although there is no 'one size fits all' strategy, our Financial... Gimme More »

Why B2B brands need to get emotional

posted on 5th Jul 2018

No matter the industry or sector, business to business brands seem to have a deep-rooted aversion to emotion. The idea of it simply repulses them. It's like some kind of highly contagious virus they're afraid to catch - even talking about it could put them at risk. All that “fluffy stuff” as they so kindly put it, is simply not for them nor... Gimme More »

Get Designers On Board, Not Boring Design

posted on 11th Jun 2018

Ideally a board should have a diversity of specialists such as finance, marketing, tech. But until more designers sit at the table, the business of design will not be taken seriously at the highest level. The same can be said for design businesses - small agencies should have business mentors, and larger agencies should have a board structure... Gimme More »

The value of branding – how to measure the success of a brand

posted on 13th Apr 2018

Every successful business invests a considerable amount of time and money into building and nurturing their brands. As with any cost the management and shareholders need to know whether this expenditure is essential for the success of the business. Branding Cost and Amortisation The costs involved in branding can be easily quantified. They... Gimme More »