News/Blog Author: Katelynn Spaid

Instagrammable Tourism: Is Instagram ruining the travel industry?

posted on 31st Jan 2019

How do you choose the destination of your next holiday? Are you talking to friends? Looking at pictures on travel websites? You’re probably scrolling through your Instagram feed seeing your friends and influencers posting gorgeous selfies on a white sand beach, margarita in hand wearing a cute, trendy hat and sunglasses. Let’s be real. It's... Gimme More »

Pantone Colour of the Year 2019

posted on 7th Dec 2018

Say ‘so long’ to Ultra Violet and ‘hello’ to a new pink-tinted hue – Living Coral! Pantone has officially announced its colour of the year for 2019 and it does not disappoint. "Colour is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers... Gimme More »

Trademarking Brand Colours

posted on 9th Nov 2018

Back in August 2017, The Prince Estate and Pantone Colour Institute created a standardized custom colour to represent and honour the late international icon called Love Symbol #2. The (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on... Gimme More »

Millennials v Generation Z

posted on 10th Oct 2018

They call us Generation Y, The Boomerang Generation, The Peter Pan Generation or more commonly, Millennials. We’re the young adults born between 1981-1996 who have a reputation of being “lazy, entitled, selfish and shallow” (Time Magazine, 2013). For the past decade, Millennials have been the most studied generation in history. But there is... Gimme More »

Pepsi vs. Cola: The Marketing Battle of the Century

posted on 11th Sep 2018

Last weekend I was scrolling through documentaries to watch on Amazon Prime when I came across Pepsi vs. Cola: The Marketing Battle of the Century. The marketer in me was intrigued to watch the 53 minute documentary on the battle between the two giants. Along with a decent history lesson, I came away with 5 key takeaways I learned from a century... Gimme More »

5 common mistakes we see brands make

posted on 9th Aug 2018

1. Investing in a logo, but forgetting to invest in the brand By definition, a logo is a graphic or a mark that identifies a company or organization. But a brand is what conveys differentiation, recognition and loyalty. What we see so often is brands spend a big portion of their budgets on creating a logo but forget what propels their business... Gimme More »

We’re hiring!

posted on 3rd Aug 2018

Brand Strategist A branding agency with over 30 years’ experience, at Neworld we put strategic thought at the heart of everything we do. We’re on the lookout for a brand strategist to join our growing team - a creative thinker to help provide the kind of insights and direction that will transform the brands we partner with. A bit about... Gimme More »

The Meme: A Brief History

posted on 10th Jul 2018

Where it all began When first thinking of a meme, cat images and crying Jordans come to mind, but the origin of ‘the meme’ has a more surprising, philosophical past than you think… The word ‘meme’ dates back to pre-internet days. Coined by Evolutionary Biologist Richard Dawkins in his 1976 book The Selfish Gene, he attempts to... Gimme More »

Place Branding and Why It Matters

posted on 8th Jun 2018

How do you choose the destination of your next holiday? Are you Pinteresting beachy destinations? Looking at travel Instagram accounts for inspiration or asking friends and family for suggestions? What you’re probably not thinking is the plethora of places around the world that are all vying for your attention. Why? Well there's the economic... Gimme More »

Three Reasons Why Brands Should Partner with Social Media Influencers

posted on 9th May 2018

What is a Social Media Influencer? A social media influencer is a user who has established credibility in a specific industry. These influencers have direct access to a large audience and can persuade others by virtue of their authenticity and reach. Social media is an ever evolving industry. And while it has made it easier to connect with... Gimme More »