News/Blog Author: Jennifer Murphy

Digital and Social Media Trends for 2021

posted on 21st Apr 2021

As we move forward in 2021 there’s a number of digital and social media trends that are worth reflecting on. These trends are, of course, mostly driven by the pandemic, but it’s important to distinguish which changes to online behaviour are short term and which are long lasting trends that will be sticking around post vaccine. Digital and... Gimme More »

Social Media Blog 8: Online Privacy

posted on 13th Apr 2021

Apple’s iOS 14 update is going to disrupt the social media advertising model we know and love. Discussing privacy with your team or clients can be tricky, there’s a lot going on and many ways to interpret and understand. This week we’re going to discuss online data privacy and give you the insight and vocabulary needed to explore the topic... Gimme More »

Social Media Blog 7: The Power of Niche on Social Media

posted on 29th Mar 2021

In recent blogs we spoke about being authentic and building brand loyalty on social media. We suggested that a key part of creating an authentic social media presence and nurturing brand loyalty is understanding your audience- where they live online, how they behave, what problems they face and what motivates them. It’s unlikely that your brand... Gimme More »

Social media Blog 6: Checking in on Brand Loyalty

posted on 11th Mar 2021

Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions us, unfortunately, in stage 5 “Declining Brand Loyalty”. This might not be the ideal spot to find ourselves in, however, understanding what... Gimme More »

Social Media Blog 5: Being Authentic on Social Media

posted on 8th Mar 2021

We mentioned a few weeks ago that our No. 1 piece of advice for brands marketing on social media is to be authentic. This is because the collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms and these platforms were designed for people, not brands. In order to be welcome on social media,... Gimme More »

Social Media Blog 4: Where Do Brands Live?

posted on 18th Feb 2021

Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized glass elevator. Most of the shopping takes place on the basement level which is compact and oddly lit. These two floors are connected by what looks like... Gimme More »

Social Media Blog 3: How to Grow Social Media Following Organically

posted on 11th Feb 2021

First things first, increasing social media followers is not a marketing objective for your brand. There are however a number of objectives which can be achieved more efficiently with a larger number of followers. For example, if you want to improve brand awareness or generate leads organically on Facebook or Instagram then a larger following will... Gimme More »

Social Media Blog 2: The Cost of Social Media Marketing

posted on 3rd Feb 2021

In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost effective ways to reach your audience and strengthen your brand. So, how much does social media marketing cost? To understand the cost of marketing on... Gimme More »

Social Media Blog 1: Crashing Social Media

posted on 27th Jan 2021

The collaborative and participatory nature of Web 2.0 created the foundations for the rise of social media platforms. Brands rushed into this new opportunity to reach their audience with flashy tools and impressive technologies. In many cases, they forgot two essential things: Social media was designed for people, not brands. Social media... Gimme More »

Social Media Marketing Statistics for 2020

posted on 26th Jan 2021

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple fines and sittings in front of the US Congress, delivered the keynote speech for Facebook’s 2019 conference with an emphasis on building a more... Gimme More »