News/Blog Author: Caitriona Butler
Confessions of a Weather Nerd
posted on 3rd May 2018
I am a self-professed weather nerd. And maybe it's because I grew up in the 'Sunny South East' but I have never fully accepted the Irish weather's tendency towards the wet. It's not that I'm in denial, my daily commute across Dublin involves at least an hour out in the elements and I think people would be surprised by how infrequently rain affects...
Copywriting & SEO: Write for people and the search engines will follow
posted on 3rd Apr 2018
Search Engine Optimisation, or SEO, has long had a reputation as a dark art. SEO experts in digital and web agencies have historically been able to win the top spot for a search using a variety of tricks, hacks and voodoo. Thankfully in recent years, search engine technology has grown more sophisticated and search engines are now better able...