Bachelor of Arts (Hons) in Media & Communications, University of Ulster
Anita brings 20 years’ experience to the table. A move from her beloved North Antrim to Dublin saw Anita build on her communications experience through marketing and PR roles, then honing her skills in design and publishing agencies before joining the team at Neworld.
Using a range of branding tools – brand audits, health checks, qualitative research and brand development workshops – Anita devises tailored brand strategies for a wide variety of clients, helping them to find their unique point of difference. Anita ensures that your project remains true to your brand values, so that it achieves the right results in terms of effectiveness, engagement, and relevance to your target market.
Anita has worked with both Irish and international clients both in the public and private sector including Bank of Ireland, Áras an Uachtaráin, The EU Commission, Maxol, Glenisk, Bewley’s, Carton House, and The Jelly Bean Factory to name a few. Anita is also a copywriter with an impressive degree of experience. She has created brand language, tone of voice and copy for a diverse range of products and services.
In her spare time you’ll find her taking to the waves in her role as Section Leader of a Sea Scout Troop!